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As a global provider of Know Your Customer (KYC) services, GBG needs to stay ahead of new and evolving regulations. 

Over the past few years, GBG has partnered with the 91����ԭ�� platform, leveraging its trustworthy intelligence on the rapid regulatory changes around the globe. Through this partnership, GBG is able to quickly source quality information, continue to stay on the pulse of the regulatory landscape and ultimately help their customers understand their regulatory obligations and how GBG can assist—giving GBG a competitive edge.

‍“For us, with a global footprint in the gaming markets, having access to authoritative and trusted information is essential, and that's what 91����ԭ�� gives us,” explains Jonathan Jensen, Regulatory Policy Advisor at GBG.

The Value of Timely, Trustworthy Intelligence

91����ԭ��’s platform combines cutting-edge technology with industry experts and analysts with decades of experience in gambling regulation. It tracks over 1,300 regulatory authorities in more than 180 jurisdictions, covering over 4 million data points. All information is backed by primary sources, with links to original legislative texts, ensuring transparency and authority.

Jensen explains that reliable, trustworthy information is of high value for the business, which justifies the need for a solution like 91����ԭ��. “That we can access a single trusted source for the majority of information we need is key. It’s had a big impact in terms of time saved and finding authoritative knowledge.”

The value of this information is that it allows GBG to:

• Save time on market research
• Accelerate market entry
• Stay informed on regulatory changes in complex markets
• Offer the best service possible to customers

1. Significantly Reduce Time Spent on Regulatory Research

Jensen explains that since implementing the 91����ԭ�� solution, they have seen “significant” time savings.

He highlights not only the efficiency gains but also the importance of having reliable information in one place: “[With 91����ԭ��] there is a significant time-saving. But beyond that, it’s the confidence of knowing the information is trustworthy and can be relied upon. And having that information consolidated in one place, in an easily searchable platform.”

2. Gain a First-Mover Advantage in New Markets

GBG has leveraged 91����ԭ��’s intelligence to track regulatory shifts and openings in key markets such as Brazil and Canada. Accessing early insights alongside formal announcements enables GBG to plan ahead and support customers entering these markets at the optimal time.

“Customers want to take advantage of a new market as soon as it opens up, rather than being ready to go 6 months down the line where they've lost that first-mover advantage… “[91����ԭ��] enables me and others to keep track of that journey towards a regulated market, or indeed a change in a regulated market,” says Jensen.

With 91����ԭ��, GBG can:

• Monitor early signals of regulatory change
• Track formal announcements as they unfold
• Ensure their commercial and compliance teams are prepared to support customers

Jensen cites Brazil as a standout example: "Tracking Brazil’s regulatory developments was particularly challenging, with ordinances being drip-fed over a long time… 91����ԭ�� enabled us to get a comprehensive, authoritative overview of the Brazilian market as it unfolded.”

3. Stay Up-to-Speed on Current Markets

Beyond understanding developing markets, 91����ԭ�� serves as GBG’s first stop for regulatory intelligence on changes to existing markets.

For example, when someone at GBG needs to understand compliance obligations in a specific market, they refer to 91����ԭ��’s country reports. This gives them the information they need to guide internal teams and support clients effectively.

Jensen highlights the value of 91����ԭ��’s country reports: "They allow me to quickly provide informed guidance, ensuring our teams can communicate effectively with our customers to help them understand their responsibilities and how GBG can support them."

For deeper insights, GBG also benefits from 91����ԭ��’s expert analyst support. "If I ever need deeper insight, I simply reach out to my account manager. She connects me with an analyst, and I usually receive a response within a day. The responsiveness of the team is excellent."

4. The Bottom Line: How it Benefits GBG’s Customers

Not only does 91����ԭ��’s platform help GBG stay ahead of the regulatory environment, but it also enables them to give the best service to their customers.

"Ultimately, we want to stay one step ahead. As customers move into new regulated markets, or as existing markets evolve, they need to adapt,” says Jensen. “This partnership is key to helping us stay on the pulse of regulation changes so as soon as changes are announced, we can begin to plan and help our customers begin to plan.”

Jensen and his team closely track regulatory developments worldwide, feeding insights to their commercial team to ensure that GBG’s customers are always well-informed and prepared: “I follow the evolving regulatory landscape for gaming, looking at markets that are starting to regulate, or existing regulated markets where the regulations are changing, and I feed this sort of information into our commercial team to help them have informed conversations with our customers.”

A Trusted Partner in Gambling Compliance

For GBG, 91����ԭ�� is a recommended resource, providing timely regulatory insights, saving valuable research time, and enabling informed decision-making to stay ahead in the global gambling industry, ultimately empowering GBG to support their customers and give them a competitive edge.

“I one-hundred percent would recommend 91����ԭ�� because of the authoritative and trusted nature of the data they provide,” concludes Jensen.